97 mln users reside on vk.com, the largest social medium in Russia. Their audience mainly consists of people at the age between 24 and 35 y.o., including both women and men in equal proportions. The elder audience uses it for market research, business reading and sharing articles, meanwhile the youngsters go with it for entertainment purposes. The platform offers gaming, image-, video- and text- posting options, likes, and comments, selling and paying tools. It can be a perfect additional source for e-tailers to cross- and upsell items. Own VK coin currency and VK Pay method are the cherries on the pie.
Recently, an opportunity to create a market has been introduced. Now a VK user can create a group and sell products on the following categories:
- Baby products
- Consumer electronics
- Computers and software
- Real estate
- Household and garden appliances
- Cosmetics and body care
- Sports and outdoor
- Stationary and hobby supplies
Moreover, advertising and marketing tools are also possible on VK. You can create polls to engage leads, post ads on your page or boost an ad campaign. All the functionality is already there. For the beginners, the platform offers an educational source, vk.biz, that introduces marketing tools, shares knowledge, and expertise of pro-users.
So, how to finetune the purchase funnel on VK? You can create a portfolio showing your product to sell, but a more wise solution would be connecting the Simtech Development VK Integration extension.
The VK Market add-on will allow you loading your product feed to start applying all the VK social medium capabilities. Never before, it was so easy to engage the Russian audience. Sign-in on vk.com, create a group, enable the Products' tab in the Settings. Now you can upload your feed using the add-on and earn. With the VK Market add-on you now have access to a 97-mln Russian customer base!
What are the advantages:
- Your products will appear in a separate block on the Group page right after your profile description. Eye-catching place!
- A button for connecting the vendor will help you in tackling issues with your seller’s inventory, shipping and paying. Easy and handy!
The add-on will help you to:
- Upload product automatically and release you from the manual completing the items’ descriptions;
- Combine the social and retailing platforms’ tools and get deeper customer engagement.
- Offer good user experience to VK fans with a seamless purchase option.
Are you still hesitating to use this plugin? Don’t waste your time recreating the wheel! Use the power of the CS-Cart Shopping Cart platform and the advantages of the VK Social Net to extend your business to the largest audience of the Russian speaking customers.
Creating a group in VKontakte
Create a group
Define the name and the category of the group
Go to Group settings to switch on and configure the products
Create an app following this link https://vk.com/editapp?act=create
Take the API key
and add a link to the admin panel in the Authorized redirect URI field
Installing and configuring the add-on
Install the add-on
Enter the licence number and API key into the relative fields. Save and get the access token
After getting the access key, go to the Settings export tab and choose the Group
Configuring categories and products
Choose “VKontakte” for each category
Add description for each product
Exporting the products to VK
Launch the Export by link. Only the products with “VKontakte” category and the description will be exported
Now visit your VK Group to see the products with descriptions and sorted by category.
The add-on is compatible with CS-Cart and Multi-Vendor 4.6.1 and above.